For Sale By Owner: Getting a Successful Sale the Smart Way
The 3 Core Principles of a Successful Home Sale
In our series ‘How to Sell Your Home‘ we discussed the three core principles of a successful home sale:
- Price it Right.
- Market your home effectively and make it available for showings by ready, willing, and able buyers.
- Make your home’s condition match your asking price, and stage it so buyers see and get a feel for the aspects that will encourage them to want to live there.
When you get that part right and when you work with Equity Kept, you maximize your walk-away money. One common problem many sellers talk about is that they committed to a 6% commission, but, because their agent was inexperienced or only worked part-time, they were left pretty much to themselves. Even the ‘flat-fee’ brokers offered little support. The alternative is to follow our lead. Let us now discuss how Equity Kept delivers for you. We and our clients work as a partnership. We advise, help, support and provide what is needed in return for you, the seller, doing what you are best at.
The Equity Kept FSBO Program
When you sign with our fixed fee service you have a professional, dedicated agent to be with you every step of the way. Your agent provides direct access, not a call center to field your questions, concerns or worries. This efficient and effective step minimizes and removes the negatives that most sellers complain about. Let us go through it step-by-step.
Step 1. Call us or go online (you choose) and give us your property details, so a local Realtor can get back to you, explain everything, and help you get started.
Step 2. After discussing your goals and getting your property details, we do a complete and detailed comparative market analysis (CMA) to make sure you price your home properly. You are competing with similar homes to yours for a buyer, and an appraiser will compare your home with others which have recently sold, to approve a mortgage for your buyer. Getting this step right is critical. That takes 24 hours!
Step 3. We arrange for a professional photographer to take interior and exterior photographs, provide a for Sale sign, and an electronic lockbox so every single showing is logged for your security.
Step 4. This is a powerful step. We put your property on the Multiple Listing Service (MLS) Trulia, Zillow, etc. to maximize exposure. Those three listing services are the most-used by both buyers and Realtors.
Step 5. As showing requests come in, you arrange them to suit, using our online tool. Agents leave comments and questions for you to follow up. You know your home better than anyone, so doing it this way, helps buyers and agents knowing they are working with an expert who wants to help them make good decisions.
Step 6. You and your designated agent review and discuss offers as they come in. working together, you decide which offer to accept or negotiate. We understand that step, so we are there for you. This is where so many people feel adrift. Not with us. Once you accept an offer we create all necessary documents, help you choose a title company to handle everything to do with the legalities to get you to a smooth closing.
Step 7. We co-ordinate with your title company to make sure everything proceeds as it should, and we keep you fully informed all the way.
And Finally:
You walk away with more of your own money. Your buyer moves in, and you begin the next stage in your life’s journey. We would like to discuss our service to you in detail, so please contact us by clicking here. And let us take it from there.