Using Marketing and Availability to Sell Your Home
Success Principle: Marketing and Availability.
Home Marketing
Homes which are priced well, sell because prospective buyers and real estate professionals know it is on the market, know it may meet the buyer’s needs, and is conveniently available to view. Let’s put that into context.
The most recent statistics show that the first step buyers take to buy a home are as follows:
- 98% of Older Millennials, 89% of Older Boomers, and 72% of the Silent Generation look online, so they search real estate websites. 78% of Gen Xers use mobile devices rather than laptops in their searches.
- 17% contact a real estate agent who has a website and who will use other websites to search for properties which meet that buyer’s requirements.
- 11% look online about how to buy a home, and then begin to receive real estate advertisements.
- 6% drive through neighborhoods looking for “For Sale” signs.
In addition to searching online, 87% of buyers said they found the photographs showing the property were very useful. At Equity Kept, we hire professional photographers to make your home stand out. Many real estate agents take photographs using their cell phone because it’s easier and cheaper, not because it delivers the best results.
We advertise your home on the world’s most-used real estate websites and on your neighborhood’s most used website: the MLS (Multiple Listing Service) which every Realtor goes to first, when they search for homes for their buyers.
Availability
When a real estate professional shows homes to prospective buyers they tend to either arrange the viewings in travel-distance order, so they save time and gas, or in “likely-to-want” order. To achieve this, they expect to be able to show a home when they want to show it. To this end we install a secure lockbox, enabling the homes we list to be viewed easily and in whatever order the buyer’s agent chooses.
The Takeaway
Marketing gets your home out there so buyers and Realtors can find it easily. Availability maximizes the opportunities for your home to be shown. If you would like to discuss your needs and goals with us, please just click here to contact us.
(Statistics taken from Real Estate in a Digital Age 2019 Report (National Association of Realtors)